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Collaborative Group Project

​Ayushi Gupta, Aman Prateek, Alexis Mosier, Sejal Amrutkar,

Shanon Robertson, Tanmayi Deshmukh, Wasim Abbas

Challenge  Statement

SIMULATE is a brand in transition. Analyze the brand and identify areas for improvement and innovation.

Who is Simulate?

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A nutrition technology company on a mission to advance nature’s codebase

Industry

Food & Beverage Manufacturing

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Founded

2018, Ben Pasternak/Sam Terris

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Funding & Valuation

$57 million, valued at $250 million.

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Size

48 employees

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HQ

New York, NY

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research Sim

Brand Research

Who buys Simulate?

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User Personas

Stacy
Rachael
Simon

Journey Maps

Persona
Pain Points

Who are the Competitors?

Competitor Analysis
Spider Chart
prototpes

Design
Strategy and Prototypes

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Simulate is the best chicken. Period.

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The best adaptability.

In-store.

The best experience.

Relationship.

The best availability.

Scale.

The Solutions

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The best adaptability.

In-store.

The
best-looking chicken

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The best adaptability.

In-store.

The best-experience

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The best adaptability.

In-store.

The best-availability

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